About Jen van der Meer

Jen van der Meer

Jen van der Meer is a business model designer. She practices her craft at Reason Street, where she helps digital leaders transform to as-a-service business models, and she teaches at Parsons Strategic Design and Management Program as an Assistant Professor.


A former Wall Street analyst and economist, Jen is a business modeler and data doyen who masters the emerging edge of technological change. Throughout her career, Jen has practiced an approach that is equal parts data-driven and creative to understand and apply the opportunities for technology to transform the economy, society, and culture.

At Reason Street, Jen helps organizations find the right business model to build their future.

We help our clients find new ways to generate profit and adapt to change. Our passion and our goal is to collaborate with our clients to get them past the kind of received ideas that kill new ways of thinking and alternative models of growth. We focus on the potential growth—and threats—that digital and data-driven technologies have introduced.

We provide strategic consulting, financial modeling, workshops, training, and data-driven measurement systems, all with the goal of teaching organizations how to adapt to constantly changing conditions.

Prior to Reason Street, Jen served as Luminary Lab’s Chief Strategy Officer, and was previously EVP, Services and Managing Director at Dachis Group, a social data strategy consulting and software company. Jen managed demand generation, client service, strategy consulting, and experience design and delivery. She was previously a partner at Drillteam where she developed innovation crowdsourcing programs for companies such as Target, Toyota, Nestle, and Neiman Marcus, earning the first social media programs in the industry. Jen organized the acquisition of Drillteam to Powered, Inc. in 2010, which was then merged into Dachis Group in 2011, which was then acquired by Sprinklr in 2014.

Jen has held executive management roles at Organic during the company’s aggressive growth phase, was General Manager at Frog Design where she organized a successful turnaround of the company’s service business on the East Coast.

Jen is also an Assistant Professor at Parsons Strategic Design and Management Program, where she teaches Business Models and Entrepreneurial Strategy, New Design Firms, Sustainable Business Models, and teaches the inaugural Venture Lab course as part of the Impact Entrepreneurship Initiative.

Jen has been an Adjunct Professor at NYU ITP, where she runs the VC Pitchfest and teaches Business 101.1, an adapted version of Lean Startup / Lean LaunchPad.  She serves as an advisor to multiple startups in the health and educational technology fields, and she has served as a judge and mentor for numerous startup and innovation competitions, including the Berkeley Big Ideas Open Data Challenge, NYC Big AppsInnovate NYC Schools, and the NYU Summer LaunchPad. She serves on the Steering Committee of the NYU Healthcare Challenge serves as a mentor in the NYU Blackstone program. She writes and speaks on the topic of strategy in a data-driven age, entrepreneurship, fundraising, design thinking, and social capital.

Jen has a BA in comparative religion from Trinity College, and an MBA from HEC in Paris.

You can see Jen speak here:

Who Owns Your Hospital’s Future? at Mayo Clinic Innovation Summit

NYU, Business Models, and Entrepreneurship on Channel 5 NYC Fox News

Seeking Design Leaders at SVA’s Products of Design

Two Kinds of Startups at Strata Ignite

And reach Jen here:

Twitter | LinkedIn