NYU ITP: If Products Could Tell Their Stories Class 5 2010

Stakeholder management is an alternative to shareholder-based management, but shareholders are still at the table. In this class we look at the impact of shareholders on how things are made. Review of sources of competitive advantage, limits to growth theories, and emerging alternatives to the current organizational structures available. Social entrepreneurship, Coops, Conscious Capitalism discussed and debated.

Products at the Center

For the rest of this course, 11 students will become obsessed with 11 things. How these things are made. Where they are made. Who makes them. Who consumes them. How people make money of of these things. How these things are marketed. How governments regulate these things. How activists and NGOs advocate to change the way these things are made. The greenhouse gas emissions that result from this thing being made, consumed, and landfilled (or recycled). The environmental effect of this thing on human health, environmental health beyond greenhouse gas emissions. And then, we will find a better way to make these things.
Here are the 11 things:

Eyeglasses
A Smart Phone
M & Ms
A Sandwich with Prosciutto and Mozzarella Cheese
Cigarettes
Iceberg Lettuce
Condoms
Legos
Electric Car Batteries
Algae-Based BioFuel
Zipcar

NYU ITP: If Products Could Tell Their Stories Class 4 2010

What role does government and regulation play in determining how stuff is made? Short answer – it depends on local, regional, state, federal, foreign governments, and international organizational administrations. In a stakeholder view of how things are made, regulation is one of the fastest changing, hardest-to-predict forces and as makers, we need to work in advance of legislation, to lead the market.