Resources for NYU ITP Pitchfest Prep Participants

All art projects, small businesses, collectives, social/eco impact without huge financial growth expectations, and hardware/hardgoods-based businesses that do not leverage the social graph in any way – we love you. And we are creating another series of events for you to help you get your ideas into the world.

As for those whose ideas are potential concepts for NY-style VC investors, here are some links for you to prepare:

Dave McClure’s visually cheesy but useful “How to pitch a VC” – warning: suggestive cat photos.

Fred Wilson describes a “how to pitch a product.”

Duke Fuqua School of Business Start up Challenge – warning: lots of Duke school spirit.

Naval Ravinkant has lots of advice.

And this great pitch outline we will discuss in the pitch clinic today.

From ReadWriteWeb: A trove of resources including the David Rose TED Talk:
The Art of the VC Pitch: A Roundup of Advice from 6 VCs.

Finally (and mentioned in the above article) check out the VCs we have invited – know what kind of companies they have invested in, so that you don’t waste your time educating them about things they know more deeply than yourself. They know ITP. They understand social topologies, network effects, game layers. Spend more time showing off your idea with screenshots, demo, or better yet – traction – a thriving and fast growing community of super users!

Thanks @ehuddleston and @bradkenney for your suggestions.


Learning: ROI and Customer Lifetime Value

Audience at SXSW:

Here are books and links that will give any marketer or techie a basic framework for how to truly measure financial value.

Valuation – Measuring and Managing the Value of Companies

The classic MBA book – still focused on “the primary goal of a company is to return value to shareholders” – but the math and financial framework provides one of the more accessible lessons on how to value a company.

Measuring Customer Lifetime Value

A tool provided by Harvard Business School Press. It includes the discounted cash flow time value of money within the tool. No algebra needed.

Managing Customers for Profit

Professor V. Kumar explains how Customer Referral Value is more useful and relevant than Customer Lifetime Value, and explains the difference, constraints, and limitations of our more traditional world view.

His site is filled with additional research, calculators, and links.


SXSW: The ROI of Relationships

Here is the presentation:


I’ll be speaking and teaching geeks and marketers how to actually measure the ROI of relationships, during a time when ROI is completely under criticism, and attack. ROI fans, unite!

From the Dachis Group social business summit:

“What’s missing in most #social business attempts is a systematic link to metrics that matter.” @jbernoff

“We are at an inflection point, a social generation replaces spreadsheet generation.” @jobsworth

“ROI analysis for social software is a ‘fool’s errand’ – John Hagel


From SXSWi Conversations:

“All of you who just worry about metrics, numbers, roi, you’re going to die” @garyvee

The value is not inamassing Facebook fansits what you do with them.” – Forrester

All those who say, ROI measurement, yes we can, come join me tomorrow at 3:30.

Ballroom F, Austin Convention Center.