NYU ITP Bodies and Buildings Class 6

Most of the technological interventions in the global environment have focused on the supply side:

The availability of land (conservation)

The availability of fuel (gas crises, investment in clean tech)

The availability of greener products with greener materials (green product development/greenwashing)

In this class we focus on the demand side – making buildings so that they demand less from the earth. But to understand the context, we need to know our recent history.



Understanding Citizen Science:


Pages 1-23.



Calculate your carbon footprint.

1. Calculate the carbon footprint of your country:


2. Find a personal carbon footprint calculator that you trust. Prepare a one page/slide view of your footprint. Why did you choose this particular calculator. What were the inputs. What did you learn.

NYU ITP Lean LaunchPad Class 6

We focused on activities, resources, and costs – with a deep dive on finances and innovation coming from the JOBS act, and the America Competes Act in the US.

And we augmented the Lean LaunchPad method with a deep dive on Customer Development – translating personas into the first set of features, and marketing measures to test. Here are Ajay Revel’s slides – and please reach out to her as you do these exercises on your own.

And class notes with next week’s assignment –


NYU ITP Lean LaunchPad Class 5

Thanks to guest speakers Travis Hardman, and John Bachir.

Quotes from class:

From John Bachir:

“Customer experience means build to what your customers are saying they will do vs. finding a cool technical reason to build something.”

“Being too good at business development meant multiple pilots, building entirely new products. Have a filter for knowing what components to build, and quickly release, onto your existing product, instead of flexing your technical skills each time a new request turns a feature into yet another product.”

And from Travis:

“Falsify, instead of validate, your customer development hypotheses. People want to like your idea, so they will tell you yes, they want your product, until it’s time to ask them to pay for it.”

“Pitching for investment while doing customer development can affect how eager and enthusiastic you become at selling what you want to build, at some point in the future (your investor vision) vs. what you have now, or will have soon. You can disappoint your customers if there is a big delta between those realities.”

And the “Ghandi moment” – “Pick an idea that is the change you want to see in the world. You will grow tired and frustrated – make sure that the passion is there before you begin.”

Here are class notes:

Josh’s Development Planning advice: