These Flocks: Storytelling Product Backstories
Christien Meindertsma shows how a student can better illuminate life cycle thinking and product transparency in a creative way. While she was still in design school, Meindertsma launched a the project These Flocks. She purchased a flock of sheep, and then created sweaters, hats, and a “pouf” footstool using the wool from this flock. Each product received a passport describing the origin of the product, including the birthplace, weight, breed, and animal ID number. Miendertsma shows a very Dutch sensibility of wanting to know where everything comes from.