Business model design

NYU ITP: If Products Could Tell Their Stories Class 3

“There is still a very limited awareness of the nature of the threat.

This is an era of specialists, each of whom sees his own problem and is unaware of or intolerant of the larger frame into which it fits. It is also an era dominated by industry, in which the right to make a dollar at whatever cost is seldom challenged.

When the public protests, confronted with some obvious evidence or damaging results of pesticide applications, it is fed little tranquilizing pills of half truth.

We urgently need an end to these false assurances, to the sugar coating of unpalatable facts.

It is the public that is being asked to assume the risks that the insect controllers calculate. The public must decide whether it wishes to continue on the present road and it can only do so when in full possession of the facts. In the words of Jean Rostand, ‘The obligation to endure gives us a right to know.'”

– Rachel Carson, Silent Spring