Business model design

Design to Influence Behavior Change

In prep for a panel talk at SXSW on Designing for Irrational Behavior organized by Robert Fabricant, these are emerging examples from design, tech, engagement marketing, not-for-profit, academia, social networking… telling the story of how people who design things are creating participatory platforms that lead to more conscious consumption and use of things. 

Backstories: Where does it come from, what’s in it, who made it, how did it get here? 
“where it comes from”  
These Flocks by Christien Meindeertsma. And a book by the same artist, PIG 05049.
May have inspired this “BAA Code” concept from Icebreaker, a New Zealand wool company.
Background Stories by Arlene Birt tells the story of 3 chocolate bars.
Patagonia’s Footprint Chronicles tells you the backstory of five products.
“what’s in it” 
WorldChanging Product Label for their book, one of the most comprehensive labels, created by Dawn Danby and Jeremy Faludi.
Skin Deep cosmetics database of ingredients by the Environmental Working Group
“who made this”
Dole Organics tells you who grew your banana.
Digital ICS gives farmers the ability to report on fair trade conditions and organic farming. of course allows you to converse directly with the craftsperson who made their goods for sale.
World of Good is Ebay’s effort to connect buyers with organiations that aid artisans and craftspeople in the developing world.
Twittering the Earth: 
CeNSE : HP’s Central Nervous System for the Earth
Environmental Traffic Light Greener Gadgets Concept
Conscious Consumption: How do I own and operate my things for more positive social and environmental impact? 
The Prius dashboard remains the best example of how to design for better environmental impact, at the personal level.
The Onzo home energy management kit enables me to know how much power I’m using, and to manage it.
The Powerhog kid’s home energy piggy bank meter – a conceptual product from the Greener Gadgets competition.
Standby Monsters – another simple conceptual idea from Greener Gadgets.
Eco Rio android phone.
Conscious Collective Consumption: How are we as a society using our things for more positive impact?
SMUD’s utility bills tell Sacramento residents what they’re consuming vs. their neighbors.
Personal Kyoto project from Eyebeam, using ConEd bills to chart your use against others. lets me calculate my own energy use in clear simple kilowatt hours, and compare to what everyone else is doing.
Energy HubGreen Box and now Google PowerMeter are all working on energy display devices connected to the Smart Grid.
EcoNeighbuzz greener gadget invites your neighbors to share you stuff.
Tweet-a-watt! the ultimate greener gadget (and winner of the competition) – DIY, social behavior, awareness, it’s got it all.
Participatory Design: How do we co-create the future? 
Designers Accord multiple platforms – one site won’t do. Wiki, Yahoo Groups, and participation in existing communities to collect the intelligence of 100k + designers globally
The Heya Toyota Project asked about the future of transportation.
Nokia: Calling all Innovators ideas for social and environmental change.