At Open Forum for Inhabitat:
Think that mobile social apps are a waste of time and energy? What if you could use them to make the world a better place? Inhabitat took a look at mobile-based applications and systems designed to promote positive social good. Here are five rising social impact apps to watch.
Unable to fit volunteering into your jam-packed schedule, but you still want to contribute towards a cause? The Extraordinaries launched an app that breaks large scale volunteering efforts down into micro-tasks that you can complete, right on your smart phone, and now online. The app has a huge breadth of micro-volunteering opportunities. Anything from Big Cat Rescue – helping to catalogue animal rights abuses to The Sierra Club – helping to map trails in California. As one user expressed, “I love this app! When I feel like fiddling with my iPod I can make my playtime helpful to someone. No more wasted time! It’s a stellar example of using technology for social good.”
Karma points donations are starting to show up in Twitter feeds and Facebook streams everywhere, and is a favorite of marketing guru Joe Jaffe. The free app works like any location-based social game, but instead of earning virtual badges or winning prizes, members earn karma points donations and get to choose which charity receives their donation, and then broadcast their good works to their peers. Sponsored by brands like Kraft and Citi, Causeworld is looking to connect shopping and buying with location-based, real-time cause marketing, turning us all into mini-philanthropists.
Frontline SMS is a service created to allow citizen activists to monitor and track post election violence in Kenya (Frontline SMS and the web portal Ushahidi finds additional use in disaster recovery). The service has been used by non-governmental organizations in both Haiti and Chile to track down urgent messages in order to coordinate disaster relief. Volunteers as disparate as a Swiss graduate student in Boston, an engineer for Haiti’s biggest wireless company, and a social media innovator at the State Department used the service to find survivors, develop a communications protocol, and rapidly rebuild cellular infrastructure. Recent case examples such as the Haiti coordination are best practices for how government, talented volunteers, and citizens can rapidly self-organize to support people in need.
mGive is responsible for routing more than 90 percent of all funds raised to date through the mobile donations, and works with more than two hundred nonprofit clients, including the Red Cross, the Salvation Army, and the United Way. By not limiting the payment system to a specific kind of phone or service, mGive has wider market penetration than a comparable iPhone or Android based app. During the recent fundraising drive to support Haiti, you may have responded to the Red Cross call to text funds using the “90999” SMS short code. The Red Cross raised over $24 MM via mGive to help the Haiti recovery effort.
Project Noah started as a student project at NYU’s ITP school, the free mobile app allows citizens to become scientists. The goal is huge in its mission – to become the common mobile platform for documenting the world’s organisms. Users snap photos of local birds, plants, trees, and other species, and can either identify the organism or leave the classification up to the crowd. Project Noah conducts specific research projects in the form of field missions. Who wouldn’t want to join a mission called “Project Squirrel” – inviting you to contribute squirrel observations, or “The Lost Ladybug Project” – to understand ladybug species distribution. Join a mission today!