SXSW: The ROI of Relationships
March 14, 2011
Here is the presentation:
I’ll be speaking and teaching geeks and marketers how to actually measure the ROI of relationships, during a time when ROI is completely under criticism, and attack. ROI fans, unite!
From the Dachis Group social business summit:
“What’s missing in most #social business attempts is a systematic link to metrics that matter.” @jbernoff
“We are at an inflection point, a social generation replaces spreadsheet generation.” @jobsworth
“ROI analysis for social software is a ‘fool’s errand’ – John Hagel
From SXSWi Conversations:
“All of you who just worry about metrics, numbers, roi, you’re going to die” @garyvee
“The value is not inamassing Facebook fans, it‘s what you do with them.” – Forrester
All those who say, ROI measurement, yes we can, come join me tomorrow at 3:30.
Ballroom F, Austin Convention Center.