Learning: ROI and Customer Lifetime Value
Audience at SXSW:
Here are books and links that will give any marketer or techie a basic framework for how to truly measure financial value.
The classic MBA book – still focused on “the primary goal of a company is to return value to shareholders” – but the math and financial framework provides one of the more accessible lessons on how to value a company.
A tool provided by Harvard Business School Press. It includes the discounted cash flow time value of money within the tool. No algebra needed.
Professor V. Kumar explains how Customer Referral Value is more useful and relevant than Customer Lifetime Value, and explains the difference, constraints, and limitations of our more traditional world view.