Business model design

NYU ITP Lean LaunchPad Class 6

We focused on activities, resources, and costs – with a deep dive on finances and innovation coming from the JOBS act, and the America Competes Act in the US.

And we augmented the Lean LaunchPad method with a deep dive on Customer Development – translating personas into the first set of features, and marketing measures to test. Here are Ajay Revel’s slides – and please reach out to her as you do these exercises on your own.

And class notes with next week’s assignment –