Lean LaunchPad

Business 101.1 NYU ITP: Values, Value Proposition, and The Future of Business

We recently covered competing value proposition mental models as they relate to The Business Model Canvas and Lean Startup. Business 101.1 class 4 from Jennifer van der Meer We also took a pause to uncover the core motivations, values, and inherent friction in starting a social purpose-driven company. Business 101.1 class 5 from Jennifer van der

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Personas, TAM/SAM/TM

Business 101.1 for ITP, Gallatin, Journalism, School of Professional Studies. You’ll find the current team formation topics and people as of today 9/19/2016. Contact Jen or Josh with any team changes – or reflect your changes next week. 6 core teams and recent changes in direction: Fragrances Uber for Yoga Prisons Social Community for Designers Ergonomic Furniture

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Business Models and Entrepreneurial Strategy at Parsons The New School for Design

Excited to teach a revised and redesigned version of Lean at Parsons The New School for Design’s BBA program. Here’s the syllabus: BUSINESS MODELS AND ENTREPRENEURIAL STRATEGY Course Code: PUDM4322 CRN: 7370 | Section: A Instructor: Jen van der Meer   Fall / 2016 Monday / 9:00 AM Location: 6 East 16th Street, Room 1108 Course Description

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The Promises and Perils of the Hollywood Style Pitch

How can organizations quickly and effectively gain support for new business ideas? Hollywood wheeler-dealers are famous for pitching new movies to studios with a formula that combines two successful old movies. Robert Altman’s 1992 comedy The Player fictionalized pitchmen who proposed such fantastic ideas as “Out of Africa meets Pretty Woman” and “Ghost meets The Manchurian

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Selling Science: Applying Lean at the NSF I-Corps

Published at the NYU Entrepreneurs Blog Part 1 and Part 2. — Lessons Learned at the NSF’s I-Corps for Learning program: “Parents didn’t even know what STEM was, nor STEAM!” exclaimed a conference participant. Similar concerns could be heard from many of the academic and entrepreneurial educators this April, streaming out of the San Francisco Marriott

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