Jen van der Meer

The Business Model Growth Map

Published: (Updated: ) in Business Models, Entrepreneurship, Lean LaunchPad by .

You know you need to clarify where your business model is headed. Whether you are just starting, scaling into growth, or you are the market share leader, you are always looking new ways to generate value. The most valued companies today never stop creating new business models. Profitable innovators change their business models twice as […]

Do You Suffer From Value Proposition Confusion?

Published: (Updated: ) in Business Models, Entrepreneurship, Lean LaunchPad by .

A word battle may be increasing your product fail rate “I’m not sure if we’ve fully described the pain points for the patient customer, let’s take another crack at that one,” said the product manager. She was trained as a computer scientist and was practicing a method she recently learned at a “Lean Startup for […]

Business 101.1 NYU ITP: Values, Value Proposition, and The Future of Business

Published: (Updated: ) in Business Models, Entrepreneurship, Lean LaunchPad, NYU ITP by .

We recently covered competing value proposition mental models as they relate to The Business Model Canvas and Lean Startup. Business 101.1 class 4 from Jennifer van der Meer We also took a pause to uncover the core motivations, values, and inherent friction in starting a social purpose-driven company. Business 101.1 class 5 from Jennifer van der […]

Personas, TAM/SAM/TM

Published: (Updated: ) in Lean LaunchPad, NYU ITP, Social Impact, Social Technologies by .

Business 101.1 for ITP, Gallatin, Journalism, School of Professional Studies. You’ll find the current team formation topics and people as of today 9/19/2016. Contact Jen or Josh with any team changes – or reflect your changes next week. 6 core teams and recent changes in direction: Fragrances Uber for Yoga Prisons Social Community for Designers Ergonomic Furniture […]

NYU ITP Business 101.1 Innovation + Entrepreneurship

Published: (Updated: ) in Entrepreneurship, Lean LaunchPad, NYU ITP by .

NYU ITP Fall Semester This course is about understanding the levers that drive business, and learning how to turn them into your favor. You will learn through experience and work in teams to develop a concept from the generation of an idea to launch or market test.  Warning: the course involves a field work commitment […]

Business Models and Entrepreneurial Strategy at Parsons The New School for Design

Published: in Business Models, Entrepreneurship, Lean LaunchPad, Parsons The New School, Social Impact by .

Excited to teach a revised and redesigned version of Lean at Parsons The New School for Design’s BBA program. Here’s the syllabus: BUSINESS MODELS AND ENTREPRENEURIAL STRATEGY Course Code: PUDM4322 CRN: 7370 | Section: A Instructor: Jen van der Meer   Fall / 2016 Monday / 9:00 AM Location: 6 East 16th Street, Room 1108 Course Description […]

Lean at ITP Workshop 2016

Published: (Updated: ) in Lean LaunchPad, NYU ITP by .

Changing to a workshop format this year to scale it up! What: Lean @ ITP When: Two weeks in January, 11-22 Location: NYU ITP 421 Waverly 4th Floor We embrace a creative, iterative, and collaborative approach to making things — but launching a product out into the world takes a somewhat different set of skills. How does […]

The Promises and Perils of the Hollywood Style Pitch

Published: in Business Models, Entrepreneurship, Lean LaunchPad by .

How can organizations quickly and effectively gain support for new business ideas? Hollywood wheeler-dealers are famous for pitching new movies to studios with a formula that combines two successful old movies. Robert Altman’s 1992 comedy The Player fictionalized pitchmen who proposed such fantastic ideas as “Out of Africa meets Pretty Woman” and “Ghost meets The Manchurian […]

NYU ITP Pitchfest Workshop 1

Published: in Entrepreneurship, Lean LaunchPad, NYU ITP by .

June 1: 2015 Why we do this Get an audience outside of the cozy world of ITP Thesis feedback Respond to genuine interest from investors Help you understand how to launch ideas that just need to exist in the world Which means we’ve expanded our aim – we are not just seeking high growth, high […]

Selling Science: Applying Lean at the NSF I-Corps

Published: in Entrepreneurship, Lean LaunchPad, NYU ITP by .

Published at the NYU Entrepreneurs Blog Part 1 and Part 2. — Lessons Learned at the NSF’s I-Corps for Learning program: “Parents didn’t even know what STEM was, nor STEAM!” exclaimed a conference participant. Similar concerns could be heard from many of the academic and entrepreneurial educators this April, streaming out of the San Francisco Marriott […]