Jen is the founder of Reason Street.

Reason Street

The quality of our lives is shaped by business models.

Too often, our best ideas for the future are killed by reductive financial thinking. Our spreadsheets are not optimized for seeing which ideas will grow, and which new ventures will allow our company to survive, and then to thrive. Whom, how, and what we value is in question.

We believe that the practice of business modeling is a chance to shake up an old destructive pattern for how we collaborate to construct the future. Creatives create. Engineers engineer. Financial analysts analyze. Yet, in a world shaped by technology, networks, and flows of data; to be a business modeler you’re going to need to learn the language of all of these disciplines.

Business modeling as a practice needs to unite the best of creativity and computation with better financial reasoning.

Business modeling can help anyone learn about how business works, about how the world works when the world is shaped by money.

We can analyze, taking things apart, understand how and what we value, and then synthesize, putting things back together.

Learn More at Reason Street.