Jen van der Meer

SXSW 2011: The ROI of Relationships

Published: (Updated: ) in Social Technologies, , , by .

You CAN measure the ROI of relationships – personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra. Bring a cocktail napkin, a flair ink pen, and learn how to calculate the net present value of your future mate, your pet, or the 8,299 followers […]

Forgot About the Carpet Mother

Published: (Updated: ) in Behavioral Science, by .

But really, this is the best example of sustainable design that I have ever seen. Harry Frederick Harlow’s experiments on rhesus monkeys demonstrated primate connection to fuzzy, soft objects in the absence of a real, actual mother monkey. Notice how baby monkey clings to carpet mother. When given a choice between food and terry cloth, […]

Design to Influence Behavior Change

Published: (Updated: ) in Behavioral Science, , , by .

In prep for a panel talk at SXSW on Designing for Irrational Behavior organized by Robert Fabricant, these are emerging examples from design, tech, engagement marketing, not-for-profit, academia, social networking… telling the story of how people who design things are creating participatory platforms that lead to more conscious consumption and use of things.  Backstories: Where does it […]