Business model design

About Jen van der Meer

Jen van der Meer

Jen van der Meer is the founder of Reason Street, a consultancy that advises boards, CEOs, and executive leaders to increase their strategic flexibility and value. Known work her work as a creative business modeler, Jen is an expert in designing the core flywheels that lead to an organization’s most ambitious impact. 

Prior to Reason Street, Jen worked on Wall Street as an economist and then an equity analyst where she worked on the Netscape IPO, quickly progressing to executive roles in fast-growth companies Organic, Inc. and  managing a successful turn-around of Frog Design’s New York office. Jen’s startup experience includes Drillteam, a customer co-creation platform company that was acquired three times (by Powered, Dachis Group, then Sprinklr) and Designers Accord, a not-for-profit that was the first to mainstream sustainability in the global creative community.

As an Assistant Professor at the Parsons School of Design, Jen teaches programs at the graduate, masters, and executive education levels in innovation, business models, and co-directs the Impact Entrepreneurship Initiative. She researches alternative forms of capital as a vehicle that creates healthier economic development ecosystems.

Jen earned an MBA from top-ranked French business school HEC and a BA in Comparative Religion from Trinity College.

View Jen’s popular no-nonsense explainer libraries: Business Model Library Capital Library

Follow Jen’s course development: Teaching

See Jen speak:

Who Owns Your Hospital’s Future? at Mayo Clinic Innovation Summit
NYU, Business Models, and Entrepreneurship on Channel 5 NYC Fox News
Seeking Design Leaders at SVA’s Products of Design
Two Kinds of Startups at Strata Ignite


And reach Jen here:
Twitter | LinkedIn