Business model design

Business Week

A Debate over ‘Greenwashing’

My debate on Greenwashing the Swiffer picked up on Design and Innovation: Gianfranco’s Zaccai’s column praising the Swiffer as ecofriendly sparked outrage in the blogosphere. Here, he answers questions from one skeptic on ‚Äúprofitable sustainability‚ÄĚ “Our voracious and seemingly endless appetite for more, better, bigger, and easier is leaving our planet overrun, and creating an environment that may not be able to sustain human life. As designers, are we Read More