Business Week
A Debate over ‘Greenwashing’
July 13, 2007
My debate on Greenwashing the Swiffer picked up on BusinessWeek.com Design and Innovation: Gianfranco’s Zaccai’s column praising the Swiffer as ecofriendly sparked outrage in the blogosphere. Here, he answers questions from one skeptic on “profitable sustainability” “Our voracious and seemingly endless appetite for more, better, bigger, and easier is leaving our planet overrun, and creating an environment that may not be able to sustain human life. As designers, are we Read More