Business model design


SXSW 2012. Brands: The Cost of Being Human

Thanks all for the great energy and best SX ever:   Brands the cost of being human sxsw 2012 from Jen van der Meer Here is the transcript at

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SXSW: Brands – The Cost of Being Human

I’m excited to give this talk at SXSW 2012 – see you there. Why do brands resist being human? Understanding the question, and its answer, reveals much as to the reasons why companies continue to struggle with the adoption of social business practices. Fear not! You can do something to make your company more connected, more human, and you can do it now. This seminar is for all you enlightened brand strategists, Read More

What Counts When Counting Fans

Posting this morning on the Dachis Group Collaboratory. Inspired by my colleagues’ fierce and firey prose, it’s time to start blogging again. Social thought leaders have formed a consensus around fan counting: don’t do it. The argument: if you measure what you manage, and you are only measuring fan counts, then you might rely on short term acquisition tactics that fail to result in long term engagement. And yet we hear Read More

Learning: ROI and Customer Lifetime Value

Audience at SXSW: Here are books and links that will give any marketer or techie a basic framework for how to truly measure financial value. Valuation – Measuring and Managing the Value of Companies The classic MBA book – still focused on “the primary goal of a company is to return value to shareholders” – but the math and financial framework provides one of the more accessible lessons on how Read More

SXSW: The ROI of Relationships

Here is the presentation:   I’ll be speaking and teaching geeks and marketers how to actually measure the ROI of relationships, during a time when ROI is completely under criticism, and attack. ROI fans, unite! From the Dachis Group social business summit: Marrying for the money from Jen van der Meer “What’s missing in most #social business attempts is a systematic link to metrics that matter.” @jbernoff “We are at an inflection point, a Read More

Measuring the Water Crisis – Blog Action Day

We tend to tell the story of developing world crisis in numbers:  Almost 1 billion people on the planet don’t have access to clean, safe drinking water. That’s one in eight of us. Every day more than 4,000 children around the world die from diseases caused by poor water sanitation In Africa alone, people spend 40 billion hours every year just walking for water. These statistics are abominable, shocking. But Read More

SXSW 2011: The ROI of Relationships

You CAN measure the ROI of relationships – personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra. Bring a cocktail napkin, a flair ink pen, and learn how to calculate the net present value of your future mate, your pet, or the 8,299 followers of your company’s Twitter feed. Yet ROI alone will not tell you the ultimate value Read More

The GDP Killers

ROI, EPS, and GDP are acronyms under attack. From big picture to smaller picture, these acronyms all give order of magnitude value to the financial return of our efforts as humans on this earth. I’m going to start with the big picture, GDP, and look at the developing alternatives to a one number view of a country’s well being. GDP: Gross Domestic Product which is the value of private consumption, gross investment, government Read More

The Measure of Us: Cluetrain vs. Ads 2.0

This is my third installment in a series I’m titling “The Measurement of Us” – measuring the impact of the time and attention we pay to social media in our lives, companies, and communities. In this post I dissect what is meant by “earned media.” The social media sector is at a crossroads. Two competing mental models for what social networks can do for companies, brands and advertisers will shape how the social Read More

The Measure of Us: Cost Per Order

This is my second installment in a series I’m titling “The Measurement of Us” – measuring the impact of the time and attention we pay to social media in our lives, companies, and communities. First I’ll take a look at the easiest things to measure – financial ROI.   Of course you can measure the ROI of any relationship. And you don’t have to change the acronym to stand for some weak Read More