Jen van der Meer

Green Brands: Do Intentions Matter in Ultimate Success?

Published: (Updated: ) in Inhabitat, Open Forum, Product Ecology, by .

At Open Forum for Inhabitat: Let’s imagine two business leaders, both entrepreneurs, both looking to create an environmentally friendly and efficiently produced sunscreen. Entrepreneur One is a green purist. Inspired to start a business after failing to findeffective non-toxic sunscreens for her first baby, and she decided to create thehealthiest, most environmentally friendly sunscreen in the […]

SIGG Scandal Proves Consumers Own Brand

Published: (Updated: ) in Product Ecology, , by .

Wrote this for MediaPost after learning about the SIGG scandal. Steve Wasik, the CEO of SIGG, has not been tweeting much lately. Caught in a scandal over the company’s delay in disclosing the presence of BPA in its bottles made before September 2008, Wasik has been speaking to bloggers and angry consumers on a one-to-one […]