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Business model design

NYU ITP

NYU ITP: The Toxic Shield Snuggle Suit

April 24, 2009

The Toxic Shield Snuggle Suit By Chelsea Whittaker – Student Presentation in NYU ITP If Products Could Tell Their Stories Toxic Shield Snuggle Suit from Chelsea on Vimeo. Toxic Shield Snuggle Suit from Chelsea Whitaker on Vimeo. Learn more about the Toxic Shield Snuggle Suit here.

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NYU ITP: If Products Could Speak Class 8 The Labor Movement

April 13, 2009

We talk about that which is not documented in LCA – human impacts beyond just health. Social impacts are the 3rd leg of the triple bottom line, that which cannot be easily measured. Today’s class: A little history of the labor movement, activism to expose overseas factory conditions, leading to a rousing discussion on the pros and cons of fair trade. We’ll also do in-class life cycle assessment. If Products Read More

NYU ITP: If Products Could Speak Class 5 The Role of Business

March 2, 2009

We’ll talk about the greening of business, and how to build the case for environmentally friendly products and services. Why does greenwashing occur? The company aims to reap benefits of the higher margin consumers will support if they believe a product is “green” – and assume therefore higher quality. However if there is no proven environmental outcome, the company runs the risk of falsifying green claims. There is also a Read More

NYU ITP: If Products Could Speak Class 4 The Role of Government

February 23, 2009

We focus on the role that government and regulators play in defining the paying field for green product and service innovation. Much of the class follows the argument in the excellent book by Mark Schapiro: Exposed: The Toxic Chemistry of Everyday Products. If Products Could Speak Feb 23 2009 from Jen van der Meer

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NYU ITP: If Products Could Tell Their Stories Class 3

February 9, 2009

“There is still a very limited awareness of the nature of the threat. This is an era of specialists, each of whom sees his own problem and is unaware of or intolerant of the larger frame into which it fits. It is also an era dominated by industry, in which the right to make a dollar at whatever cost is seldom challenged. When the public protests, confronted with some obvious Read More

NYU ITP: If Products Could Tell Their Stories Class 2

February 2, 2009

The consumer’s role: On need vs. want in the American psyche: 35% of Americans surveyed aspired to reach the top 6% of the income distribution, and another 49% aspired to the next 12%. Only 15% reported that they would be satisfied with “living a comfortable life” – that is, being middle class. But 85% of the population cannot earth the six-figure incomes necessary to support upper-middle-class lifestyles. The result is Read More

NYU ITP: If Products Could Speak Class 1

January 26, 2009

Intro to the course, introducing three frameworks: Stakeholder vs. Shareholder management Life Cycle Analysis Spimes And many examples of green interaction design. If Products Could Speak Jan 26 2009 from Jen van der Meer  

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Syllabus: If Products Could Tell Their Stories

January 25, 2009

Phase 1: If Products Could Tell Their Stories, To Whom Would They Speak? 1. Intro: Towards a Sustainable Model of Product Design Discussion: Intro to Life Cycle Awareness and Life Cycle Assessment Tools, and intro to sustainable product/service development Readings: The Okala Guide, Modules 9, 10, 11, pp. 28-37. Shaping Things, Chapters 1-6, pp. 1-54. Assignment due next class: Choose one product and evaluate a published, peer-reviewed Life Cycle Assessment Read More