NYU ITP

NYU ITP: If Products Could Speak Class 5 The Role of Business

We’ll talk about the greening of business, and how to build the case for environmentally friendly products and services. Why does greenwashing occur? The company aims to reap benefits of the higher margin consumers will support if they believe a product is “green” – and assume therefore higher quality. However if there is no proven

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Syllabus: If Products Could Tell Their Stories

Phase 1: If Products Could Tell Their Stories, To Whom Would They Speak? 1. Intro: Towards a Sustainable Model of Product Design Discussion: Intro to Life Cycle Awareness and Life Cycle Assessment Tools, and intro to sustainable product/service development Readings: The Okala Guide, Modules 9, 10, 11, pp. 28-37. Shaping Things, Chapters 1-6, pp. 1-54.

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