Product Ecology

NYU ITP: If Products Could Tell Their Stories Class 5 2010

Stakeholder management is an alternative to shareholder-based management, but shareholders are still at the table. In this class we look at the impact of shareholders on how things are made. Review of sources of competitive advantage, limits to growth theories, and emerging alternatives to the current organizational structures available. Social entrepreneurship, Coops, Conscious Capitalism discussed

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NYU ITP: If Products Could Tell Their Stories Class 4 2010

What role does government and regulation play in determining how stuff is made? Short answer – it depends on local, regional, state, federal, foreign governments, and international organizational administrations. In a stakeholder view of how things are made, regulation is one of the fastest changing, hardest-to-predict forces and as makers, we need to work in

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The Million Baby Crawl: A Brand Takes a Political Stand

At Open Forum for Inhabitat: “We cannot stand, but we stand for something,” is the rallying cry for Seventh Generation’s latest marketing campaign, an effort to give babies a virtual voice in upcoming legislation about chemicals and kid safety. In a social media marketing effort, the company has partnered with Erin Brockovich and Safer Chemicals to draw attention to

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