Greenwashing

NYU ITP: If Products Could Speak Class 5 The Role of Business

By Jen van der Meer

We’ll talk about the greening of business, and how to build the case for environmentally friendly products and services. Why does greenwashing occur? The company aims to reap benefits of the higher margin consumers will support if they believe a product is “green” – and assume therefore higher quality. However if there is no proven

Read More 

Swiffer Sustainability: The Swiffer Designer Speaks Up

By Jen van der Meer

Posted at Inhabitat: Our story “Greenwash Your Floors with the Swiffer” launched an interesting debate on our site about greenwashing and eco design . A commenter named Kim called on us to move beyond criticism and contact the designers directly… If we can educate the product producers about holistic sustainable design systems and principles and give them better solutions,

Read More