Post over at the Dachis Group Collaboratory upon the launch of Advocate Insight, an analytics app that lives on top of big data platform, Social Business Index. As far as advocacy is concerned: why now? What happened to the pursuit-du-jour of the early days of social media – Influence? Hint – influence can still provide a multiplier
For events and public speaking: Jen’s Short Bio: Jen is the Founder and CEO of Reason Street, where she helps companies find the right business models to make the greatest impact. A former Wall Street analyst and economist, Jen has practiced an approach that is equal parts data-driven and creative to understand and apply the opportunities
Thanks all for the great energy and best SX ever: Brands the cost of being human sxsw 2012 from Jen van der Meer Here is the transcript at SXSW.com.
I’m excited to give this talk at SXSW 2012 – see you there. Why do brands resist being human? Understanding the question, and its answer, reveals much as to the reasons why companies continue to struggle with the adoption of social business practices. Fear not! You can do something to make your company more connected, more human,
Posting this morning on the Dachis Group Collaboratory. Inspired by my colleagues’ fierce and firey prose, it’s time to start blogging again. Social thought leaders have formed a consensus around fan counting: don’t do it. The argument: if you measure what you manage, and you are only measuring fan counts, then you might rely on short
Week of March 30 – evaluating human health impacts from environmental warming, resources depletion, and toxicity. Also – starting our reading of Cradle to Cradle. If Products Could Speak Mar 30 2009 from Jen van der Meer
All art projects, small businesses, collectives, social/eco impact without huge financial growth expectations, and hardware/hardgoods-based businesses that do not leverage the social graph in any way – we love you. And we are creating another series of events for you to help you get your ideas into the world. As for those whose ideas are
Audience at SXSW: Here are books and links that will give any marketer or techie a basic framework for how to truly measure financial value. Valuation – Measuring and Managing the Value of Companies The classic MBA book – still focused on “the primary goal of a company is to return value to shareholders” –
Here is the presentation: I’ll be speaking and teaching geeks and marketers how to actually measure the ROI of relationships, during a time when ROI is completely under criticism, and attack. ROI fans, unite! From the Dachis Group social business summit: Marrying for the money from Jen van der Meer “What’s missing in most #social business
This was how Majora Carter started her talk at the Sustainability Panel this past weekend at the Women’s Entrepreneurship Festival at NYU ITP. Way cooler, because rather than meet with the Davos crowd and pontificate about worldchanging ideas, we were talking about how visionary women were bringing their worldchanging ideas to fruition.The conference was organized by Nancy Hechinger, an ITP