Business model design

Lean LaunchPad

NYU ITP Lean LaunchPad Class 2

Customer Development – Pain-driven design, getting underneath the obvious truths and into the dark matter of need.

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NYU ITP LeanLaunchPad Spring 2014

I’ll be teaching Lean LaunchPad at ITP this spring with Josh Knowles – thanks to all mentors and advisors who have signed up. Still looking for more – local and virtual. We embrace a creative, iterative, and collaborative approach to making things — but launching a product out into the world takes a somewhat different set of skills. How does one make sure people want to use what they make? Read More

Lean LaunchPad Educators Program

I’m at the Lean LaunchPad Educators Program – Steve Blank’s entrepreneurship curriculum delivered to 90+ educators around the world. I’m here thanks to the efforts of NYU to cultivate entrepreneurship across the school, with ITP as a potentially ideal place to adopt the methods. We are all entrepreneurship-leaning educators at the grad and undergrad level, and there are a number of regional accelerators and incubators who teach methods. The best components of Read More

NYU ITP Lean LaunchPad Class 6

We focused on activities, resources, and costs – with a deep dive on finances and innovation coming from the JOBS act, and the America Competes Act in the US. And we augmented the Lean LaunchPad method with a deep dive on Customer Development – translating personas into the first set of features, and marketing measures to test. Here are Ajay Revel’s slides – and please reach out to her as Read More

NYU ITP Lean LaunchPad Class 5

Thanks to guest speakers Travis Hardman, and John Bachir. Quotes from class: From John Bachir: “Customer experience means build to what your customers are saying they will do vs. finding a cool technical reason to build something.” “Being too good at business development meant multiple pilots, building entirely new products. Have a filter for knowing what components to build, and quickly release, onto your existing product, instead of flexing your Read More