Lean LaunchPad
NYU ITP Lean LaunchPad Class 2
Customer Development – Pain-driven design, getting underneath the obvious truths and into the dark matter of need.
Read MoreNYU ITP LeanLaunchPad Spring 2014
I’ll be teaching Lean LaunchPad at ITP this spring with Josh Knowles – thanks to all mentors and advisors who have signed up. Still looking for more – local and virtual. We embrace a creative, iterative, and collaborative approach to making things — but launching a product out into the world takes a somewhat different set of skills. How does one make sure people want to use what they make? Read More
Lean LaunchPad Educators Program
I’m at the Lean LaunchPad Educators Program – Steve Blank’s entrepreneurship curriculum delivered to 90+ educators around the world. I’m here thanks to the efforts of NYU to cultivate entrepreneurship across the school, with ITP as a potentially ideal place to adopt the methods. We are all entrepreneurship-leaning educators at the grad and undergrad level, and there are a number of regional accelerators and incubators who teach methods. The best components of Read More
NYU ITP Lean LaunchPad Class 6
We focused on activities, resources, and costs – with a deep dive on finances and innovation coming from the JOBS act, and the America Competes Act in the US. And we augmented the Lean LaunchPad method with a deep dive on Customer Development – translating personas into the first set of features, and marketing measures to test. Here are Ajay Revel’s slides – and please reach out to her as Read More
NYU ITP Lean LaunchPad Class 5
Thanks to guest speakers Travis Hardman, and John Bachir. Quotes from class: From John Bachir: “Customer experience means build to what your customers are saying they will do vs. finding a cool technical reason to build something.” “Being too good at business development meant multiple pilots, building entirely new products. Have a filter for knowing what components to build, and quickly release, onto your existing product, instead of flexing your Read More