Business model design

Lean LaunchPad

Favorite Lessons Learned from Lean at ITP Speakers

We just wrapped up our second Lean experiment at ITP last night with a Lessons Learned dinner party. We had extraordinarily candid speakers this semester who humbly told us of their successes and failures, pivots and turnarounds, origin stories and the truth behind their funding and scale. A few of my favorite wisdom pickings from the line up of guest speakers: Britta Riley: Know the contours and flows of the Read More

Lean at NYU ITP

Starting next Monday – (one week defer thanks to the blizzard) – an open invitation to any entrepreneur, funder, or advisor to startups to visit our Lean class at ITP. This year we focus not just on lean but on the actual efforts required to develop a product to MVP – and the students will all launch a business while still in school. Syllabus For Lean at NYU ITP Instructors: Read More

Lean at ITP Spring 2015

Apply as a team, launch an MVP in one semester. NYU ITP is offering for the second time a for-credit Lean class designed to get your team to a minimum viable product launch within one semester. This course is open to all enrolled NYU students, and you are invited to join a team or submit a team for consideration. We embrace a creative, iterative, and collaborative approach to making things: Read More

Better by Measure Class at SVA’s Products of Design

Rebecca Silver and I are evolving our Products of Design experiment. From… teaching sustainable design as a silo… to teaching social, civic, and environmental design into startups and entrepreneurship. Manifesto: Better by Measure: Becoming Better by Measure (Class 1, SVA Products of Design 2014) from Rebecca Silver   Syllabus below: Better by Measure  FALL 2014, SVA, PRODUCTS OF DESIGN Shaping new business models to address environmental outcomes, social justice, and Read More

Lean Customer Discovery Needs Design Research

When you are in a startup, under the gun, trying to execute – how do you find time for empathy? Lean launchpad simulates entrepreneurship by requiring founders to get out of the building…and into their customer’s world. Teams succeed when they start talking to people, and find the magic in actually validating their hypotheses with customers, potential partners, and even fellow founders who may have tried to pursue the same Read More

The NYC Ecosystem is Real, Growing Fast, but Different

What happens when you ask your network for help? Here’s the first thing I learned when teaching Lean LaunchPad at NYU ITP. The structure and blueprint as taught at Stanford was essential to strengthening the ecosystem: a large group of Advisors as lecturers and helpful participants, and individual Mentors assigned to each team. The Mentor ask was big in a town filled with busy people – come each week for Read More

NYU ITP Lean LaunchPad Class 11

First – we’re excited for next week’s lessons learned session – here are the recommendations for both the video and presentation from class 9’s slideshare. Thank you Peter Fusco of Lowenstein Sandler, for braving broken ribs to teach us about the essentials of startup law, having seen 480+ pre Series A companies: (thanks to John Bachir for detailed notes) The benefits of the Delaware-based C Corp: If your company plan Read More

NYU ITP Lean LaunchPad Class 9

Thanks to the and Ghostly founding team – Sam and Miguel for telling their story as it is unfolding. And to Corie Hardee telling us about what it took to get Little Borrowed Dress off the ground, from deconstructing the dress making industry, finding pattern makers, and the value of Net Promoter Score in determining the assortment and style type and finding high quality funders for growth. We’re getting to Read More

NYU ITP Lean LaunchPad Class 8

Thanks so much to our guest speakers – Ben Borodach founder of Hublished and Michal Krasnodebski at Shutterstock. From Ben we learned about the software selling cycle of enterprise, and useful tips for how to A/B test everything, even LinkedIn outreach.Lean From Michal we saw how Shutterstock experiments with new product types to fit key personas, and then brings them into the fold of the main product to generate revenue for the core. Read More

NYU ITP: Lean LaunchPad Class 7

We’re now in development towards MVP mode – all but one team has validated the primary segment and are deep in prototyping, building, and validating. We had Leah Hunter from CCA, Fast Co in to tell us about ethnography methods, and the common ground between Bay Area and NYC startup ecosystems.  

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