Lean LaunchPad

Better by Measure Class at SVA’s Products of Design

Rebecca Silver and I are evolving our Products of Design experiment. From… teaching sustainable design as a silo… to teaching social, civic, and environmental design into startups and entrepreneurship. Manifesto: Better by Measure: Becoming Better by Measure (Class 1, SVA Products of Design 2014) from Rebecca Silver   Syllabus below: Better by Measure  FALL 2014,

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Lean Customer Discovery Needs Design Research

When you are in a startup, under the gun, trying to execute – how do you find time for empathy? Lean launchpad simulates entrepreneurship by requiring founders to get out of the building…and into their customer’s world. Teams succeed when they start talking to people, and find the magic in actually validating their hypotheses with

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