Business Models
The Promises and Perils of the Hollywood Style Pitch
How can organizations quickly and effectively gain support for new business ideas? Hollywood wheeler-dealers are famous for pitching new movies to studios with a formula that combines two successful old movies. Robert Altman’s 1992 comedy The Player fictionalized pitchmen who proposed such fantastic ideas as “Out of Africa meets Pretty Woman” and “Ghost meets The Manchurian Candidate.” Technology companies are also prone to ridiculous-sounding analogies when touting their potential. A recent Read More
Google’s Dominant-Logic Problem
Google’s Dominant-Logic Problem Google has announced that it will become Alphabet, a conglomerate—that old-fangled complex corporate structure popular in the 1970s. Could the conglomerate structure, as Google is defining Alphabet, represent the boldest and most innovative move yet within the entire class of super-tech companies? Google is not the first company to confront the dominant-logic problem, which can cause successful companies to self-destruct, but it is doing so in Read More
3 Business Model Myths Debunked
When is the best time to begin thinking about your business model? Now. If you are wondering about how your business will generate revenue and profitability to grow, then start if you haven’t already. But first let’s clear up some myths that plague early stage founders and intrapreneurs when they start tinkering with a new idea: 1. “Thinking about business models in the beginning is a waste of time and Read More