Jen van der Meer

Why Your HealthTech Market Analysis is Probably Wrong

Published: in Business Models, Health Tech, Social Impact by .

Have you had an eye exam at Warby Parker? If you’re in health tech, or just healthcare, and you wear glasses, I recommend you make your way to a Warby Retail location soon just for the experience. Go to the website – you can make an appointment Apple-Genius-bar-style. (Sorry Bay Area folks – their first […]

So You Want to Control Your Own Destiny, Do You?

Published: in Business Models, Entrepreneurship, NYU ITP, Social Impact by .

Founder motivations and control for impact entrepreneurs Lean Startup  is great for finding scale opportunities, quickly, You make assumptions, discover your customer needs, run some tests, and you can quickly get feedback that you’re either on the right track, or need to start again. Yet one thing that tends to stop founders from even asking […]

The Rules of the Game are Changing

Published: in Business Models by .

  Exploring how our changing expectations for capital, met with near zero marginal cost technology, is completely changing the rules of the game, over at Reason Street: 3 Questions to Predict Who Will Survive in 2026 The faulty dominant logic mindsets that keep the big companies from actually finding exponential models for growth. Innovation and […]

Finding Your Customer Pain Points: How Far Do You Go

Published: (Updated: ) in Business Models, Entrepreneurship by .

One of the first jobs in unlocking a business model is to define a customer segment, and figure out customer “pain points.” You know you’ve struck gold when you uncover a “hair on fire” problem that is so tremendously painful the customer will work with your earliest version of the product just to douse the […]

Why Growth? Pitchfest Workshops at New Inc.

Published: (Updated: ) in Business Models, Entrepreneurship by .

What’s more fun than working with a bunch of world changing tech founders who see themselves as future unicorns? Working with artist entrepreneurs at New Inc. In module 1 of a Pitchfest Workshop series, we covered why you might want to grow big, and have huge scale, as an exercise in imagining your impact. We are […]

Designing for Climate Action

Published: (Updated: ) in Business Models, Clean Tech, Lifecycle Assessment, Open Innovation, Product Ecology, SVA PoD, Systems Thinking by .

Join me and my students from SVA’s Products of Design Program at Design for Climate Action @svaPoD for an evening of open innovation. Inspire a group of students who have the skills we need to start pushing the right levers of change (systems thinking, design, programming, communications, everything that I should have learned in grad […]

The Promises and Perils of the Hollywood Style Pitch

Published: in Business Models, Entrepreneurship, Lean LaunchPad by .

How can organizations quickly and effectively gain support for new business ideas? Hollywood wheeler-dealers are famous for pitching new movies to studios with a formula that combines two successful old movies. Robert Altman’s 1992 comedy The Player fictionalized pitchmen who proposed such fantastic ideas as “Out of Africa meets Pretty Woman” and “Ghost meets The Manchurian […]

Google’s Dominant-Logic Problem

Published: in Business Models, Entrepreneurship, Systems Thinking by .

  Google’s Dominant-Logic Problem Google has announced that it will become Alphabet, a conglomerate—that old-fangled complex corporate structure popular in the 1970s. Could the conglomerate structure, as Google is defining Alphabet, represent the boldest and most innovative move yet within the entire class of super-tech companies? Google is not the first company to confront the […]

3 Business Model Myths Debunked

Published: in Business Models, Entrepreneurship by .

When is the best time to begin thinking about your business model? Now. If you are wondering about how your business will generate revenue and profitability to grow, then start if you haven’t already. But first let’s clear up some myths that plague early stage founders and intrapreneurs when they start tinkering with a new […]