Clean Tech
Government Plays VC in CleanTech
For Open Forum at Inhabitat: “If we can get three home runs, that’s terrific,” announced Steven Chu, the DOE Secretary at a press conference on Monday, October 26 at Google’s campus in Mountain View, CA. Chu was at Google to deliver 37 energy technology projects funded by the Advanced Research Projects Agency-Energy program (ARPA-E), the DOE’s first effort at funding $151 million in experimental energy technology grants, focused on high-risk, high-payoff Read More
Google Wants You to Know Your Own Power
At Open Forum for Inhabitat: If you could know the energy usage of all of the appliances and gadgets in your home, right now, on your handheld device, would you look? Would you care? Google’s philanthropic arm, Google.org, believes that you would care, and that you would change your behavior to lower your household environmental impact. Google.org developed a free, Web-based tool that visually shows your personal home power consumption, the Power Read More
When Hard Metrics Inhibit Success
At Open Forum for Inhabitat: OK, so I caught your attention for a moment. In an economic cycle like the one we’re currently experiencing, it’s impossible to make any move or decision that is not tied to hard, cold, clear metrics. Increase sales by X%. Attract Y new customers. But there are times when overemphasizing numeric goals can get in the way of success. Case in point: an enormous pro bono Read More
Designers Accord NY Town Hall Wrap Up
While it was hard to be a control freak “not_organizing” an “un_conference,” I still had fun at the Designers Accord’s first Town Hall. The Problem of Proprietary One of the big issues raised in a number of talks was how to get over the problem of proprietary. How do we work collaboratively in a field filled with client-owned data, secret strategies, even young start-ups with smart sustainable business ideas who Read More
NYU ITP: If Products Could Speak Class 5 The Role of Business
We’ll talk about the greening of business, and how to build the case for environmentally friendly products and services. Why does greenwashing occur? The company aims to reap benefits of the higher margin consumers will support if they believe a product is “green” – and assume therefore higher quality. However if there is no proven environmental outcome, the company runs the risk of falsifying green claims. There is also a Read More