Entrepreneurship

The Promises and Perils of the Hollywood Style Pitch

How can organizations quickly and effectively gain support for new business ideas? Hollywood wheeler-dealers are famous for pitching new movies to studios with a formula that combines two successful old movies. Robert Altman’s 1992 comedy The Player fictionalized pitchmen who proposed such fantastic ideas as “Out of Africa meets Pretty Woman” and “Ghost meets The Manchurian

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Google’s Dominant-Logic Problem

Google’s Dominant-Logic Problem Google has announced that it will become Alphabet, a conglomerate—that old-fangled complex corporate structure popular in the 1970s. Could the conglomerate structure, as Google is defining Alphabet, represent the boldest and most innovative move yet within the entire class of super-tech companies? Google is not the first company to confront the dominant-logic

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Selling Science: Applying Lean at the NSF I-Corps

Published at the NYU Entrepreneurs Blog Part 1 and Part 2. — Lessons Learned at the NSF’s I-Corps for Learning program: “Parents didn’t even know what STEM was, nor STEAM!” exclaimed a conference participant. Similar concerns could be heard from many of the academic and entrepreneurial educators this April, streaming out of the San Francisco Marriott

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Craving Tactile, Human Connections through Technology

The 4th Annual NYU ITP Pitchfest For the past four years I’ve had the honor of organizing the NYU ITP Pitchfest, a workshop series and pitch day for entrepreneurial ITP students and their creative technology companies. Student teams iterate on their thesis and course projects to build them into companies, pitching to New York’s most

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Lean Customer Discovery Needs Design Research

When you are in a startup, under the gun, trying to execute – how do you find time for empathy? Lean launchpad simulates entrepreneurship by requiring founders to get out of the building…and into their customer’s world. Teams succeed when they start talking to people, and find the magic in actually validating their hypotheses with

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