LCA with Jacob Madsen


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LCA Learning Group: LCA is not for Wimps!
Learn about LCA from Jacob Madsen
Date: Thursday April 2nd
Time: 6:00 – 8:00 PM
Venue: Smart Design
601 W 26th Street, Suite 182

Jacob Madsen
Energy and Climate Change

LIfe cycle analysis often generates surprising findings, telling us which product is greener. The Hummer or the Prius? Cotton diapers or disposable? Paper or Plastic?
Join us for one of the leading LCA experts. Jacob Madsen works for ERM and is an expert in Life Cycle Analysis, and was instrumental in building SimaPro, one of the leading software tools for conducting “hard core” LCAs.

For those that attended an Intro to LCA with Lloyd Hicks, you are already familiar with his work. Jacob was one of the people behind the recent LCA study of Tropicana, and other famous studies comparing cloth diapers to disposables, or revealing the true lifecycle costs of a pair of men’s boxers for Marks and Spencer. Jacob will share his practice with the o2NYC community.